The Choclate Prince


The Mars Company
The Mars Incorported is among the largest manufacturers of chocolate in the US, occupying the 3rd largest position of the privately owned companies’ category according to Forbes. The company is exclusively owned and run by the Mars family, who are considered to be one of the richest families in America.
Mars has its headquarters positioned in McLean, Virginia. Mars Chocolate nevertheless has its headquarters in Mount Olive, NJ. Frank C. Mars was the main founder of Mars Incorporated. Its establishment dates way back to 1911. Before opening the Mars Company, Frank C. Mars had acquired special candy hand-dipping skills from his mother. By the time he was 19, Frank Mars was well able to make and sell his own candies.
It is this foundation and skills in candy making that he and his second wife used to open ‘The Mars Candy Factory’ in 1911. The factory was initially meant to be a wholesale candy selling facility. After a couple of years in business, the company failed forcing Frank Mars to return to his home in Minnesota.
It was soon afterwards that the current Mars Incorporated was founded in Minneapolis as Mar-O-Bar Co. Frank’s son Ethel then went ahead and introduced the Milky Way Bar as one of the products that the company would be selling in 1923. The company was later moved to Chicago, Illinois in the year 1929 by Frank Mars. This facility has been the main production site of the company till this day.
There are other sectors that the company is involved in besides chocolate such as foods, drinks, petcare, chewing gum and symbioscience. With all these sectors operating quite impressively, the net sales of Mars adds up to over $30 billion yearly.
At the moment, Mars has more than 130 factories in over 70 different countries. The company is known to be extremely shy of the press and prefers to run its businesses with extremely minimal media coverage.
Types of Chocolates and Products
The triumph and success of Mars began in 1923 when they first lauched the Milky Way Bar. Milky Way Mars bar thereafter became popular and have ever since been a great source of income for the company. Seven years after launching the Milky Way Bar (1930), Mars launched yet another successful candy: Snickers.
The company then went ahead and launched other successful brands such as the 3 Musketeers in 1932 and M&M’s Chocolate Candies in 1940. The tremendous success of these 4 major brands paved the way for many of the other current chocolate candies that the company sells like Twix, Skittles and Dove. Through the Wrigley Company, Mars also runs another popular brand: Orbit Gums.
Some of the non-confectionery products that the company produces include Combos, Uncle Ben’s Rice, and Whiskas and Pedigree pet products.
Human & Pet Snacks
Mars is a company that not only cares about you but your pet as well. This is why the company has over the years specialized in selling premium candies and chocolate products for humans while at the same producing some of the best pet treats for your little buddy.
Consequently, particularly for chocolate connoisseurs who have pets, shopping for your chocolate favorites from Mars will certainly be a good idea as you can pick up something for your canine friend along the way.
Offers and Promotions
Mars regularly has incredible offers and promotions for their customers which are both human and pet treats. Checking their online site regularly or subscribing for their newsletters is a good way of being updated on all the offers and deals available.
Most of the offers given enable you to enjoy the best chocolate candies at great prices to ensure you get your sugar fix at the most pocket friendly prices.

